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Dusit International Goes from Strength to Strength in its Sales Distribution

Introducing New Global Distribution System in partnership with Preferred Hotel Group™

Bangkok - Dusit International, one of Asia‟s leading hotel groups, unveiled its new global sales and marketing strategy as an extension of their selective services agreement with Preferred Hotel Group™. By being the first hotel group to be switching to the private label chain code BC in the Global Distribution System (GDS) through SynXis Central Reservation System (CRS) on 28 January 2010 in Asia, Dusit will have access to an extensive global network of travel agents and travel consortia touching in excess of 750,000 terminals worldwide.

The new BC chain code will broaden Dusit‟s sales reach in addition to existing support from Preferred‟s 28 global sales offices as well as Dusit‟s six Regional Sales Offices in the United Kingdom, Germany, Hong Kong, Singapore, India, and Dubai. Dusit‟s connectivity to SynXis CRS provided by Sabre Hospitality Solutions through Preferred Hotel Group™, will gain significant enhancements to its electronic connectivity and seamlessly linked to its customers and travel agents.

“With the positive outlook of corporate travel this year after a challenging year in 2009, making this move for Dusit to Preferred‟s BC private label chain code can only strengthen our network and contribute to our growth, especially in the business traveller segment. Not only will the new GDS connection enhance Dusit‟s sales and marketing strategy, it will also create an even stronger foundation for the company‟s expansion and add momentum to Dusit‟s brand recognition and in turn improved profitabilities,” said Mr. Chanin Donavanik, Chief Executive Officer, Dusit International.

Recently in Bangkok, Chairman and CEO of Preferred Hotel Group™, Mr. John Ueberroth said, “Almost a year ago, we signed a unique special services agreement with Dusit International, so I am pleased to be back in Bangkok to witness their switch to our new CRS with Sabre Hospitality Solutions and utilise our private label chain code BC, the first hotel group to do so within Asia.”


Picture shows: Mr. Chanin Donavanik (left), CEO of Dusit International and
Mr. John Ueberroth (right), Chairman and CEO of Preferred Hotel Group™.