Dusit International’s first step into Europe
Launching Devarana Spa in Europe at IL SALVIATINO in Florence
Dusit International, one of Asia’s leading hotel brands, makes its first debut in Europe with the launch of its Devarana Spa at the new ultra-luxury hotel IL SALVIATINO–Florence in June 2009.
The brand’s European expansion is through a joint venture with international development and management company MPg, which specializes in small luxury hotels.
Following a 15 million Euro restoration, its latest property IL SALVIATINO has been developed by MPg founder Marcello Pigozzo and renowned Italian architect Luciano Colombo, from an elegant 15th century palazzo on the hillside of Fiesole on the outskirts of Florence to a luxury villa that still maintains a sense of the history and culture of 18th-19th century Italy.
The Devarana Spa at IL SALVIATINO occupies 600 square meters with five well-equipped treatment rooms and suites, plus 14 Devarana De Luxe rooms specially designed to bring the personalized luxury and comfort of spa services to the privacy of hotel rooms.
It incorporates contemporary Thai décor reflecting its ‘garden in heaven’ concept derived from the ancient Thai literature ‘Tribhumphraruang’ – blending the artistic and classic charms of this historic architectural masterpiece to create a cultural and sensory journey for spa lovers.
The spa draws on authentic Thai healing therapies and western disciplines to offer a host of “East meets west” treatments. It is complemented by world-class products, fresh Thai herbs and indigenous ingredients of the area to create an inspiring range of locally-influenced treatments.
A comprehensive range of massages, skin beautifying treatments and spa packages include the unique ‘Harmony of Tad Si’, an ancient Thai therapy based on Buddhist teachings, and ‘Tuscany Journey Reviver’, designed for relaxing and unwinding after a day’s sightseeing.
“We are delighted to be selected as MPg’s partner to manage the first Devarana Spa in Florence,” said Wipawadee Sirimongkolkasem, Devarana Spa’s Managing Director.
“Devarana has established an exceptional reputation within Thailand and Asia for operating our deluxe spa and Italy is a very welcome addition to our highly selective destination portfolio, which currently includes five outlets in Thailand and the Philippines.
“An experienced Thai spa manager and therapists will deliver the authentic Thai spa experience, and Thailand’s legendary hospitality."
Marcello Pigozzo, Chief Executive Officer of MPg, said: “We chose Devarana Spa for its authenticity and because of our respect for the standards of excellence of Dusit Thani and its leadership.
“It is of extreme importance to us to bring to Italy the famous tradition of hospitality and kindness of the Thai culture.
“We believe the combination of our two cultures will generate extraordinary levels of beauty and service which will make of IL SALVIATINO a unique property.”
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