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Dusit International

Our Vision

The Preferred Asian Hospitality Brand for Customers, Employees and Stakeholders.

  1. Objective of all our hotels to be No.1 or No.2 in their respective competitive sets.
  2. Make customer loyalty a key driver of our business.
  3. Facilitate ease of doing business with us… continually seek ways to improve.
  4. Strengthen our Brand and in turn grow our business and grow customer base and investors.
  5. Generate a strong Return on Investment (ROI) for our stakeholders.
  6. Be an Employer of Choice - we trust and support each other.
  7. Attract and retain customer-focused and motivated talent.

Our Mission

Exceeding Customers’ Expectations with each and every experience

  1. Customers are both internal (employees) and external (guests).
    We treat people as individuals and with respect at all times.
  2. Provide value to our guests and stakeholders.
  3. Comply with Quality Standards and never compromise on quality.
  4. Manage service recovery with empathy and speed. Benefit from the guest feedback to continually find new ways to deliver great service.
  5. Provide individual recognition.
  6. Provide Dusit Signature Guest Experiences through our Service DNAs – CRAFT
  7. Ensure that our policies and processes are customer and employee friendly.
  8. Deliver our Brand Promise which reflects the uniqueness of Thai hospitality.
  9. We think about what we need to do to provide great service both to our internal and external customers.
  10. Gracious People, Gracious Hospitality.

Our Promise

Delivering an experience that enlivens the individual spirit no matter what the journey.

  1. Providing all customers with the same level of care and commitment, no matter who they are, where they come from and where they are going.
  2. Our service excellence is a promise and will be delivered at every guest touch point. Our goal is to exceed expectations at all time.
  3. Create unique experiences that touch each and every one of our guests.
  4. The actions of every single member of the staff determine our guests’ experiences.
  5. The brand promise will have intrinsic value to all members within the organization.