Dusit International Welcomes a New Strategic Partnership
Dusit International and Preferred Hotel Group (PHG) are pleased to announce a pivotal partnership in a selective services arrangement, signifying the beginning of a new business strategy. The new partnership will provide Dusit International access to Preferred Hotel Group’s established sales network, global marketing programmes and leading-edge distribution systems, while offering Preferred Hotel Group a larger portfolio of prestigious properties in Asia and the Middle East, where Dusit International has been building upon a strong foundation throughout these regions.
The new strategic partnership stems from Dusit International’s major expansion programme targeting over 50 hotels and resorts across Asia, Middle East & Europe by 2012. With these aggressive expansion plans, it is Dusit’s top priority to achieve higher returns for all stakeholders through its exceptional services, facilities, technology and strategic alliances.
This customised affiliation will allow Dusit International’s properties to maintain their respective brand identity while benefiting from Preferred Hotel Group’s 28 worldwide sales offices, added into the 5 existing Dusit Regional Sales Offices in UK, Germany, Singapore, Hong Kong, and Bangkok.
Furthermore, the partnership will provide Dusit International access to the benefits of global partnerships that Preferred Hotel Group has negotiated on behalf of its more than 700 member hotels and resorts including corporate account management with some of the world’s largest multinational organisations, key travel management companies, MICE planners, select marketing programmes, airline frequent flyer airline partnerships and distribution networks. Dusit will also gain exposure through Preferred Hotel Group ‘s promotional channels, targeting the business and leisure traveller markets
As part of the partnership announcement, recently in Bangkok to finalise this innovative agreement, Chairman and CEO Mr. John Ueberroth said, “Preferred Hotel Group is constantly evolving in the way we do business. This is a strategic move to expand our services to hotel chains who have a different set of needs than our current member hotels. With its aggressive plans for global expansion, Dusit International is the perfect partner to pave the way for Preferred Hotel Group to inaugurate this new direction in our services.”
Mr. Chanin Donavanik, CEO, Dusit International said, “For over 60 years, we have grown to be Asia’s leading hospitality company and we are extending our reach into the global arena with an expansion programme in major business and tourism destinations like Europe, the Middle East, India, Indonesia, Philippines and China. Our uniqueness has charmed guests from around the world with the warmth of the renowned traditional Thai hospitality, building over decades a well-earned reputation for being able to meet the needs and exceed expectations of the individual traveller with our Dusit brand family. The partnership with Preferred Hotel Group will help us become a true global player in the hospitality industry and extend our network even further throughout the world, and at the same time provide the Preferred Hotel Group clientele with a greater choice of destinations and experiences.”
About Dusit International
Dusit International comprises five hotel brands: Dusit Thani Hotels & Resorts, Dusit’s second generation dusitD2 hotels & resorts, Dusit Princess Hotels & Resorts, Dusit Devarana Hotels & Resorts, and Dusit Residence Serviced Apartments. It also operates its own signature Devarana Spa.
In 2007, the company entered the luxury real estate market with the launch of Preferred Residences™ – a membership and exchange program for luxury shared ownership resorts that provides an exceptional level of service and amenities. Properties are held to exacting standards derived from the same Preferred Global Standards of Excellence™ on which the company has built its 40-year heritage in the hospitality industry. For more information please visit www.preferredresidences.com
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