North Pattaya simply playful campaign launched at Dusit Thani Pattaya
North Pattaya Simply Playful campaign is launched at Dusit Thani Pattaya

October 2016
Six founding hotel partners of the North Pattaya Alliance recently met with tourism stakeholders and the Thailand Convention & Exhibition Bureau (TCEB) at Dusit Thani Pattaya to review the new North Pattaya Simply Playful campaign to be launched in 2017 and driven by Hype Global, a branding and communications agency based in Bangkok. Aimed at building Pattaya City’s reputation as a premier beach destination in Asia for leisure, business events and Indian weddings, the campaign also endeavors to support North Pattaya & Partners’ one voice as they form an expanded tourism industry alliance with an advisory board comprising hotel members, inbound tour operators, business event organizers, destination partners (venues and attractions), Tourism Authority of Thailand (TAT), TCEB and Pattaya City Tourism Department. The North Pattaya Alliance is comprised of Amari Pattaya, Cape Dara, Centara Grand Mirage, Dusit Thani Pattaya, Holiday Inn and The Zign. Operators of sightseeing attractions, venues and Bangkok Pattaya Hospital also attended the campaign presentation.
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